Our challenge in 2022 was to rebrand the Boston University College of Engineering.
A complicated distillation of multiple disciplines adds up to a singular and differentiating mission. The resulting campaign video is a production accomplishment that was far more complicated to execute than the results would indicate.
My job was to develop the concept, brand standards, and produce final video assets while generating all offline materials for BU MarCom production/design teams.
CD/AD Doug Gould, CD/CW Mark Nardi, Strategy P. Ryan Wilson
Production: Element Productions, Director/Photographer Craig Orsini.
Web and OOH production/design based on campaign concept: BU MarCom.
A complicated distillation of multiple disciplines adds up to a singular and differentiating mission. The resulting campaign video is a production accomplishment that was far more complicated to execute than the results would indicate.
My job was to develop the concept, brand standards, and produce final video assets while generating all offline materials for BU MarCom production/design teams.
CD/AD Doug Gould, CD/CW Mark Nardi, Strategy P. Ryan Wilson
Production: Element Productions, Director/Photographer Craig Orsini.
Web and OOH production/design based on campaign concept: BU MarCom.
Above. Campaign Brand identity development.
The logotype represents the process of thinking across time leading to bigger and bolder solutions.
The campaign concept lives in multiple media from out-of-home to website redesign, social media, video, and physical assets such as mailings, and brochures.
