This work doubled brand awareness among college students with donated media only.
AD/CD: Doug Gould  CW:Jeff Marois, Chris Lee, Eivind Ueland, Doug Gould

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Social engagement in this campaign was very high with weekly highlights from corps members circulated throughout the organization.

City Year headquarters all decked out in the #makebetterhappen campaign theme

Back-to-back :15s Ivan and Samantha

Back-to-back :15s Rico and Danean

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