City Year

#makebetterhappen An award-winning socially-driven marketing campaign designed to raise awareness for the good that City Year Corps members do, to recruit future members and increase donations.

This work doubled brand awareness among college students with donated media only.

AD/CD: Doug Gould CW: Jeff Marois, Chris Lee, Eivind Ueland, Doug Gould

Watch the case study

Social engagement in this campaign was very high with weekly highlights from corps members circulated throughout the organization.

City Year headquarters all decked out in the #makebetterhappen campaign theme

Back-to-back :15s Ivan and Samantha

Back-to-back :15s Rico and Danean

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