This work doubled brand awareness among college students with donated media only.
AD/CD: Doug Gould CW: Jeff Marois, Chris Lee, Eivind Ueland, Doug Gould
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/8d3e5da4-a034-4be9-9079-867d00c1f744_rw_1920.jpg?h=75826872bf15687f9a97b18a456124cf)
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/48fab166-7d9b-45ca-af4f-28fa67e99b15_rw_1920.jpg?h=0295665f48d32ad55335b1b87b17ce92)
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/7e72adf4-c96f-4bfe-afe8-8c6e6093508b_rw_1200.jpg?h=248eaf6d42a818ca151988ec2cb3be28)
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/e1fa2b4a-b412-4c3e-afd6-85736ee9c945_rw_600.jpg?h=177f0e79f283eb76ba6c5f3d982ce308)
Social engagement in this campaign was very high with weekly highlights from corps members circulated throughout the organization.
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/f26b3229-103a-4e0f-bf07-ee50149d8253_rw_1200.jpg?h=65470ca36254a3b4cad1d79a87f675dc)
City Year headquarters all decked out in the #makebetterhappen campaign theme