#makebetterhappen An award-winning socially-driven marketing campaign designed to raise awareness for the good that City Year Corps members do, to recruit future members and increase donations.
Watch the case study
Social engagement in this campaign was very high with weekly highlights from corps members circulated throughout the organization.
City Year headquarters all decked out in the #makebetterhappen campaign theme
Back-to-back :15s Ivan and Samantha
Back-to-back :15s Rico and Danean