CD/AD Doug Gould, CD/CW Scott Noble CD/AD Dan O'Donnell ACD, Gretchen Bye
Multiple video and GIF executions with a limited budget in a wide variety of lengths.
Multiple social channels were used with a heavy emphasis on Instagram and Facebook.
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/f8b0461c-d553-40fe-8ff7-e3aff5e3e5a9_rw_1200.jpg?h=f062cac22bac502c224124c024793ef8)
They told us they had fruit on the bottom so we put fruit on some bottoms. A fun new product launch for Friendship Dairies utilizing digital and social media, plus point-of-purchase.