No matter how much effort you put into projects, good work can hit the dirt. Here are some pieces of a rebranding effort that did just that. Scrap heap. None of us who worked on the project understood the decision, but that's the way of things.
CD/AD Doug Gould CW Jeff Marois
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/52cdbe4b-fea3-4dde-9141-a13c4ba74ac7_rw_1200.jpg?h=61e462b373f89eb494a86820f6bc6837)
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/4807f697-219e-4d26-ade0-accb454f5101_rw_1200.jpg?h=9a42c5d748d9fe84d11fb212ad2e82ae)
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/6126ac12-60de-4867-b703-8000637ea6ef_rw_1200.jpg?h=1e4545633818f9be5aae63d30f2250b8)
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/41a3abd0-d8d1-427c-80ce-0ed19ec40efd_rw_1200.jpg?h=1f2e2b5d66aa2a989e0600d38cec0ca1)
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/f23afc0a-b295-47df-9123-b6fbaaddf1f6_rw_1200.jpg?h=b51acc31b032549d1fa8c3fef07750d7)
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/ca20209a-ea0b-4008-8c67-a996dd4e145a_rw_1200.jpg?h=81ab312a6b6070a08ac63e8f71574c03)
Catalog Cover Design
![](https://cdn.myportfolio.com/b1600fdfa30e0e55306acc13a0998bb1/8997d7a3-274e-4ba2-b425-dce7e721efdc_rw_1200.jpg?h=ddec8d856f725c75797671a06914833d)
In-Store Point-of-Purchase