Challenge: 
The BUSM is often competing with other medical schools that have larger endowments, more pedigreed reputations, and more NIH research work than the BUSM currently has. While rankings showed that the BUSM was moving up on all critical measures, more had to be done.
Demonstrate through multiple media that the BUSM does not follow, but rather defines where the front line of medicine exists.
CD/AD/CW: Doug Gould

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