Challenge: 
The BUSM is often competing with other medical schools that have much larger endowments, more pedigreed reputations, and more NIH research work than the BUSM currently has. While rankings show that the BUSM is gaining traction and moving up on all critical measures, more has to be done to help people understand the complete picture of what the BUSM is doing.
Demonstrate through multiple media that the BUSM does not follow. Through grit, determination and perseverance it defines where the front line of medicine exists and embraces the challenges that come with holding that unique position.

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