Over the arc of a career, if you're lucky you launch a few rockets. Here are a couple of our universally notable efforts. Each one of the commercials we created for Anheuser-Busch made it onto top-five lists in the Top 50 Super Bowl spots of all time by Advertising Age and USA Today One on the AdAge list and the other USA Today.
AD: Doug Gould CW: Eivind Ueland
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Above is a creative story about threading an emotional needle. This commercial ran just one time but lives on years later with multiple millions of YouTube views
A quote from AdAge:
"3. Budweiser, "Respect." Simple but spectacular: The Budweiser Clydesdales pay eloquent tribute to a country shattered by Sept. 11. The marketer and the creator of the spot, Hill, Holliday, Connors Cosmopulos took some heat for "commercializing" tragedy. But consumers loved the spot — and so do we."
"3. Budweiser, "Respect." Simple but spectacular: The Budweiser Clydesdales pay eloquent tribute to a country shattered by Sept. 11. The marketer and the creator of the spot, Hill, Holliday, Connors Cosmopulos took some heat for "commercializing" tragedy. But consumers loved the spot — and so do we."
"Respect" owns a permanent place in the 9/11 museum in New York City and has been remade twice for the tenth and twentieth anniversary of September 11.
Below is a small sample of what people still say on social media twenty years later.
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"Replay" below was the top spot in the USAToday AdMeter.
No easy feat. Shot above 10,000 feet in Telluride Colorado with a real Zebra on scene. No special FX here my friends.