If you're lucky over the course of your career, you launch a few rockets. Here are a couple of mine. Each of the commercials we created for Anheuser-Busch made it onto two separate top-five lists in the Top 50 Super Bowl spots of all time by Advertising Age and USA Today One made on the AdAge list and the other USA Today.
AD: Doug Gould CW: Eivind Ueland
Above is a creative story about threading an emotional needle. This commercial ran just one time but lives on years later. A quote from AdAge: "3. Budweiser, "Respect." Simple but spectacular: The Budweiser Clydesdales pay eloquent tribute to a country shattered by Sept. 11. The marketer and the creator of the spot, Hill, Holliday, Connors Cosmopulos took some heat for "commercializing" tragedy. But consumers loved the spot -- and so do we."